I was recently asked why I started Shiny Door. My response:
I was in a tough spot. The startup I had been with did not make it. I looked around for a position but I could not find a good fit. I really wanted a job that I would love and that would make a difference in the world. Through networking, the idea of teach a social networking class came about. As I thought more about it and talked to others about it, I realized I could turn that idea into a business plan.
I love people. I love figuring out web applications. I understand the struggles of small/medium businesses and nonprofits. I have found value from networking in general and online social networking in particular. The pieces all seemed to fit together.
I love to talk social media but I recognize my specialty is relationship building. I teach folks the importance of integrating online and offline networking.
I never could have launched Shiny Door without my network. My network not only helped me find my initial clients but also helped me with my website, my logo, my curriculum, my business model, etc. Thanks to my network (and a lot of hard work), I was able to launch Shiny Door within three weeks of inception and become profitable within eight weeks of inception.
As the only person developing Shiny Door, I very much needed (and do still need) feedback from my friends and colleagues. My network provides the guidance and support that all startups require.
I have more receipts from coffee shops than any other place. I don't even drink coffee! The sustainability of Shiny Door is reliant upon me having a strong network. To have a strong network, I must meet with online colleagues offline and interact with as many contacts as possible online. I believe in quality over quantity. Colleagues who know me and trust me are more likely to recommend me and/or provide guidance to me.
Shiny Door is the best social networking success story I could possible tell folks. Because its my story.
