Connect 101

In Shiny Door Connect 101, participants learn and discuss the value of LinkedIn and Facebook.  The trainings are conducted in person and include the following:

• An explanation of the value of LinkedIn and Facebook and the expected outcomes,
• Open discussion on personal vs professional social networking, privacy concerns, message control, and social networking strategies,
• Detailed instructions of how to set up and use LinkedIn and Facebook,
• How to integrate online and offline networking efforts,
• How maximize your time spent on social networks, and
• A minimum of geek speak.  I promise!

LinkedIn Curriculum

Benefits

1. Access to your colleagues’ network.  If you are in sales, this is
   how you generate warm leads.  If you are in anything else, this is how
   you access potential partners. If you are job searching, this is how
   you find out who knows whom.  (Remember, you may not be job searching
   today but someday you may be.) 
2. Access to your colleagues’ resumes.  Others' resumes tell you not
   only where they work now but also companies/organizations for which
   they used to work.
3. Unobtrusive self promotion. LinkedIn is the online professional representtion of you. Because others are using LinkedIn as a
   source of professional information, be sure your profile is not only
   accurate but that you are linked to the people with whom you would want
   to be associated.
4. Event promotion.

Set up

1. Go to LinkedIn.com.
2. Signing up for an account.
3. Creating a Profile.  
   1. Profile is a public representation of you.
   2. Using strong verbs.
   3. Completely filling out the profile.
   4. Summary should relay what you do and why you do it.
   5. Short paragraphs and bullets/lists.
4. Personal LinkedIn url.
5. Your Website(s).
6. Uploading your contacts to LinkedIn.   
   1. Request connections.
   3. Connection request message.
7. Email address Settings.
8. The “What are you working on?” question.

Ongoing Use:

1. Adding Contacts:
   1. How often
   2. Address book.
   3. Message.
2. Finding your connection to specific folks:
   1. People or Company searching.
   2. Distance of desired contacts.
   3. How to request a connection.
3. Monitor new connections of your contacts. 
4. Recommendations:
   1. In order to receive, one must give. 
   2. Request Recommendation feature. 
5. Reference Search.
6. Who’s Viewed My Profile
7. Applications
   1. Browse Applications.
   2. TripIt. 
   3. Slideshare presentations. 
8. Answers & Groups:
   1. Questions on Answers and topics in Group Discussions:
   2. Joining Groups.
9. Job postings.
10. Keeping your Profile up to date. 

Facebook Curriculum

Benefits of Use

1. Establish/deepen relationships with contacts.
2. Discover organizations and events to expand your network.
3. Promotion of your organization, your business, yourself.

Set up

1. Go to www.facebook.com
2. Sign up for an account.  Create username and password.
3. Profile
   1. Filling out your profile.
   2. Mixing friends & colleagues.
   3. Developing professional relationships.
4. Upload contacts
   1. Only Friend individuals you want to interact with online.  
   2. Inviting your contacts to be Friends.
      1. Enter email addresses one by one. 
      2. Upload your contacts.
      3. Inviting non-Facebook using contacts.
      4. Search by name.  
5. Photo
   1. Primary photo. 
6. Status
   1. What to say in the Status.
   2. How often.  
   3. What to post.
   4. Self promotional posts.
   5. What happens to my Status?

Maximizing Your Time on Facebook

1. Using Facebook Events 
   1. Why and when
   2. Events within gr.oups.
   3. Create an Event.
   4. Invite.
      1. Group members.
      2. Specific individuals.
      3. Non-Facebook user.
2. Promoting Events/Groups/Causes
   1. Viral Impact
      1. How the viral impact happens.
      2. What does not posted to the News Feed.
      3. Promoting off Facebook.
   2. How much to post
      1. Facebook as primary organizational tool 
      2. Facebook as supporting organizational tool