Intro
- Current use of social networks? Blogs, LinkedIn, Facebook?
- Think of social networking as electronic versions of chatting with a neighbor in the grocery story and meeting a colleague at a coffee shop. The difference is that:
- You choose whom you happen across at your virtual grocery store, and
- In that virtual coffee shop you further develop relationships with multiple folks, at the same time, when you choose.
- Get to know folks online that you originally met offline. This is particularly useful for folks geographically spread out. Advocates who meet at a conference can use social networking to provide practical and emotional support to each other while spreading their message.
- The number of social media tools can be overwhelming. Find a few that meet your needs and do not feel guilty for not using the latest and greatest. Unless you love experimenting with new tools, let the early adopters work out the kinks and promote the greatest new tools.
- Mix your personal and professional lives in a conscientious manner.You define your online persona. Interact online the same as you would with a colleague in a coffee shop.
- The more an organization's representatives understand how to use social networking professionally:
- The more easily each can integrate not only promotion of the organization into their social networking but also,
- The more easily they can encourage their network to become actively engaged in the organization.
Reading Blogs - Finding & Filtering
Begin With:
- http://www.collegeparents.org/blog
- http://blogs.families.com/
- http://www.businessweek.com/careers/workingparents/blog/
- http://blog.parentbloggers.com
Finding blogs to read:
- Google Alerts & Technorati
- Blogroll
Filtering Strategies:
- Read more than 1 post and the About Page
- Comments can be as valuable or more valuable than the post itself
Managing:
- RSS
- Google Reader & iGoogle
Commenting
- Username - developing an online representation of you
- Mix facts with personal experience
Key Points – M.O.M.s Blog Commenting
- Brief statement regarding your personal experience with meningococcal disease.
- Pre-teens and teens are at increased risk of contracting meningococcal disease; however, the majority of cases among this age group are potentially vaccine-preventable.
- Meningococcal disease progresses quickly and can be easily misdiagnosed because early symptoms are similar to those of the flu; vaccination is the best way to protect against the disease.
- The CDC recommends the meningococcal vaccine for all pre-teens and teens 11 to 18 years of age, as well as college freshmen planning to live in dormitories.
- We didn’t learn there was a vaccine available to protect against meningococcal disease until after our [son/daughter] got sick. If we had known, we would have had [him/her] vaccinated and [may have been able to spare [him/her] from this devastating disease OR [he/she] might be alive today].
- For more information, go to www.nmaus.org.
- To be found & warm introductions
- Profile creation
- Connecting
- Connections reflect upon you
- Upload address book
- Searching
- Settings
- Add all email addresses
- Structure based upon the individual
- Deepening existing relationships
- The wall – a mix of personal & professional
- Unobtrusive issue advocacy
- Status updates including links and videos
- Notes
- Groups/Pages
- Search
- Events
- Controlling information overload
- Notifications
- Remove posts (individual and from specific Friends)
- Settings
- Notifications
- Add all email addresses
- Privacy
- 140 character micro-blogging
- Purpose
- What to post
- Connecting
- To folks you do not know
- Not reciprocal
- Search.twitter.com to find folks to follow
