Advocacy with Facebook & Blogs
This is an example of a customized agenda for a 101 workshop. Keep in mind that all classes are customized to the specific needs and interests of our clients. The below agenda was created for a workshop we provided to the volunteers of a national advocacy group.
Instructor Intro
Student Intros
- Who reads blogs?
- Has anyone comment on a blog?
- Who has used Facebook?
- Has anyone used Facebook as an advocacy tool?
Review of Agenda
- Many social networking tools available. In order to not overwhelm, we are focusing upon blogs and Facebook.
- Questions welcome
Purpose of Social Networking
- Build relationships
- Spread message via network
- Viral nature of social networks
Privacy
- How much to share - Your choice
- What to not share
- Information control (or lack there of)
Online Advocacy
- Within your network, outside of your network, expanding your network
- Unobtrusive advocacy. Benefit to others knowing your interests and passions.
- When advocating within a network,
- reflect fact that you are multi-dimensional (ie, do not only talk about your cause)
- deepen existing relationships (ie comment on others' posts)
- Structure based upon the individual
- Relationship Building
- Virtual coffee shop
- Unobtrusive reminders to your network of who you are and what your priorities are
- The wall – a mix of personal & professional
- Unobtrusive issue advocacy
- Status updates including links and videos
- Notes
- Share information and stories
- Groups/Pages
- Get involved in other advocacy organizations in order to expand your network
- Participate in the your organizations national Facebook Page if you have one
- Search
- Events
- Event promotion
- Finding events with which to partner
- Controlling information overload
- Notifications
- Remove updates from specific Friends
- Settings
- Notifications
- Add all email addresses
- Privacy
Reading Blogs - Finding & Filtering
Finding blogs to read:
- Google Alerts & Technorati
- Blogroll
Filtering Strategies:
- Read more than 1 post and the About Page
- Comments can be as valuable or more valuable than the post itself
Managing:
- RSS
- Google Reader
Commenting
- Username - developing an online representation of you
- Mix facts with personal experience
Key Points – Your Blog & Facebook Commenting
- Prepare a brief statement regarding your personal experience with your cause.
- Give informative facts and points regarding your cause that you feel educates others that are interested in your cause as well as the general public.
Questions and Comments
